Countrywide Admits to Puffery in Advertising

Interesting admission from Countrywide regarding those claims of working to modify loans for homeowners. From MSNBC:

In marketing, advertising and testimony before Congress, Countrywide Home Loans has said repeatedly that it is working hard to modify the mortgages of financially strapped borrowers caught up in the subprime meltdown. But in a New Hampshire court, attorneys for the lending giant are singing a different tune, describing such assurances as “mere commercial puffery.”

Saying the modification offers are “only Countrywide’s vague advertisements,” attorneys for the lender are asking the court to throw out a lawsuit alleging breach of good faith, fraud, negligence and misrepresentation, which was filed on behalf of a family that was refused a loan modification by the California-based company.

Candor is much need these days.

Introducing Mike Moshofsky

Now that the NEW AZ Mortgage Guru has arrived, I am taking matters into my hands. I have decided that one person can only handle so much. Two is always better! So…in light of this revelation – well…and also being 9 months pregnant and about to go on maternity leave — I have decided to partner up with the Senior Mortgage Professional in our office, Mike.

Mike is THE MAN Shailesh and I have gone to for mortgage advice, input, information, help and coaching in the last 4 years. He is amazing. Not only does have a TON of experience and knowledge (over 20 years in the industry), but he is actually a great guy. Someone you’d want to hang out with after work and have a beer with.

So, without further ado… I interviewed my new partner, Mike Moshofsky for this blog to better introduce him to the online community.

Question: What makes you different from other lenders?

Answer: I am different from other lenders because of my knowledge, experience, integrity and work ethic. I personally have over 25 years of mortgage experience and a thorough knowledge of mortgage lending including FHA, VA, USDA Rural housing and conventional financing.  This experience and knowledge helps me identify potential problems early in the process and avoid these problems or solve them so we don’t have last minute surprises.  I believe in sprinting to the finish line and waiting for everyone else. Stress is eliminated when my documents are delivered to title well in advance of the close of escrow.  This makes happy buyers, and brings repeat clients and multiple referrals.

What characterizes you?

Integrity and honesty are my strongest characteristics.  The agents I have worked with for years know  they can count on me every time.  When I say something will happen they can rest assured it will.  My goal is to provide my agents and clients a quick approval that they can count on.  However, I believe a fast “no” is better than a slow “no”.  If a transaction has no chance, everyone would prefer  to know on day one, and not on day 31.

What about your work ethic and loyalty?

I work long hours Monday through Friday and am typically in my office working for my agents and clients from morning till night.  I am not the loan guy that spends all his time getting new agents and clients only to mess up the transaction so they have to go find other referral sources.  I want to take care of the referral sources I have.    That is my idea of a marketing plan.

What are some of your motto’s in this business?

A fast No is better than a slow No.

Under promise and over deliver.

If you think it is expensive to work with a professional, wait until you find the cost of working with someone that is not.

You have to know what you don’t know.  If you are not positive on an answer, get clarification.  Guessing is very expensive.

Never, Never, Never miss a close of escrow.

What advice would you give potential home-buyers and their agents when they are hunting for a mortgage professional?

There are many excellent loan officers out there.  The problem is there are also many unqualified loan officers and it is often hard to tell the difference.  Many sound great, but do not deliver.  My advice is to ask your Realtor for a referral of someone they have had positive results from in the past.  The Real Estate Agent wants you to work with a professional that consistently delivers quality service at a competitive price.

What do you love about this business?

I love figuring out ways to close mortgages that other said were impossible.  I love dealing with first time homebuyers and their energy and excitement when they get the keys to their first home.

What do you hate about this business?

I hate the fact that there are so many non-professionals in the industry.  I believe we need to have licensing, required training and be held to a higher standard.

I look forward to working with Mike during this time of change for me and my family. I plan on working until the day I give birth and then afterward will take some time off. I will be accessible through eMail a few weeks following the birth, but will not be back in full time action until 2 months. I really appreciate Mike stepping in and helping out during this time.

To contact Mike, please use the following methods!

E-mail: [email protected]

Direct: 480-346-8383

Cell: 480-332-8545

Fax: 866-908-6596

Rules Change, Agents Pursing Mortgage Lenders

Aimee received a phone call this morning from a real estate agent who told her with a degree of frustration that all her lending contacts and title contacts had left the business. This agent has buyers who need a good lender referral and was eagerly trying to build some new relationships. She was glad to have “found” Aimee. And we’re glad to be in touch with her as well!

Role ReversalThis is quite a turn of events for everyone. I know several colleagues in the mortgage and title business who have left, not to mention the real estate agents who are no longer “practicing”. So, this mornings experience was an isolated event. Over the past two months I have been contacted by many real estate agents across the country seeking a quality lender for their borrowers. After being hounded by loan officers and title reps for the greater part of their careers it must be unnerving for a real estate agent to not have several reliable loan officers and title reps as business partners.

So, if you are one of those agents then I want you to know that Aimee and I are still here, while almost 50% of loan originators have left the industry. We’re still closing loans and we’re still helping borrowers make the biggest financial decision of their lives. Just to introduce ourselves to you, here are a few links that might you learn more about us:

We are FHA and VA approved lenders and as a national mortgage broker/banker we have access to all loan programs in the industry. Most importantly we’re here and we’re here to stay!

This site is for informational purposes only. It is not sponsored or in any way affiliated with the government. If you are in need of a mortgage loan, consult with a licensed mortgage professional. All fair housing and equal housing opportunity laws apply when applying for a mortgage or buying a home. Copyright 2012.